Watch a powerful video from States United To Prevent Gun Violence after the group opened a fake gun store in New York City. As part of the group’s “Guns with History” campaign, customers were notified that they were part of a social experiment, and hidden cameras filmed their reactions when told of the history of each gun they were thinking of buying.

Share this video with the hash tag #GunsWithHistory.

Media Coverage–NYAGV’s Executive Director, Leah Gunn Barrett, comments on this “Guns with History” social experiment: