emojisNYAGV is calling on tech giant Apple to “disarm the iPhone” by removing the phone’s gun emoji.

The #DisarmTheiPhone social media campaign requests supporters to tweet Tim Cook, Apple’s CEO, asking him to remove the gun emoji from all Apple products. The social media campaign was developed with BBH Barn, the internship program of Bartle Bogle Hegarty NY.

Leah Gunn Barrett, NYAGV Executive Director, said, “The gun emoji has taken root in our culture and our digital conversations. Let’s all call on Apple to get rid of the virtual gun and publicly join our call for universal background checks on all gun sales.” The campaign is supported by a website, a video, and an open letter to Apple.

For more information, go to:

  • Web: www.disarmtheiphone.com
  • Twitter: Hashtag #DisarmTheiPhone; @DisarmTheiPhone; http://twitter.com/DisarmTheiPhone
  • Facebook: http://www.facebook.com/NYAGV